Blog Entry #8

For my final project, I will be writing about Audi and how the German company known for its strong advertising and luxury performance cars is utilizing social media across multiple platforms to bolster its already loyal customer base. Audi has a strong presence on Instagram, Facebook, and Twitter, and in my paper I will analyze the company's use of these media and how it has affected their numbers (sales or otherwise). I am a big fan of Audi myself, following the company on all of the platforms listed above, so it will be interesting to see what I dig up in my research.