Sunday, October 14, 2012
Blog Entry #3
If I were to redesign this blog, I would make it more visually appealing, first and foremost. On top of that, if I were to market something through the blog, the content would have to be relevant to that product or service. I could also use SEO to make my blog more easily found by people searching on the Internet. The integration of ads would help me raise funds so that I could hire a proper web designer to help me refine the page, and I could place ads on pages my demographic would frequent to increase my page views.
Blog Entry #2
This article from the Social Media Examiner details how Livestrong was able to capitalize on social media to maximize fundraising and support for cancer sufferers and survivors. While the cause had already gained popularity through it's iconic yellow bracelets, it has truly flourished due to its use of social media as marketing tools.
Blog Entry #4
If I were going to open a store, I would make it online rather than brick-and-mortar, primarily due to the cost difference between the two. Operating an online business incurs fewer overhead costs than a physical storefront would, and the same money can do more for website design and layout than it can for interior design and decoration of a store.
Shopping online makes it easier to comparison shop and to find the best deals on items, although the major caveat is that one cannot physically see or touch the goods before purchasing them from a website. It is easier for a store owner or employees to develop personal relationships with customers through brick-and-mortar stores than online ones, which means the former is more likely to have a loyal customer base.
Even though online retailers are more prominent today, I think the brick-and-mortar store is here for good. These physical locations are much more convenient than ordering something online and waiting for its delivery, and the public's need for immediacy and impatience with shipping times will ensure that storefronts are here for many years to come.
Shopping online makes it easier to comparison shop and to find the best deals on items, although the major caveat is that one cannot physically see or touch the goods before purchasing them from a website. It is easier for a store owner or employees to develop personal relationships with customers through brick-and-mortar stores than online ones, which means the former is more likely to have a loyal customer base.
Even though online retailers are more prominent today, I think the brick-and-mortar store is here for good. These physical locations are much more convenient than ordering something online and waiting for its delivery, and the public's need for immediacy and impatience with shipping times will ensure that storefronts are here for many years to come.
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