If I were going to open a store, I would make it online rather than brick-and-mortar, primarily due to the cost difference between the two. Operating an online business incurs fewer overhead costs than a physical storefront would, and the same money can do more for website design and layout than it can for interior design and decoration of a store.
Shopping online makes it easier to comparison shop and to find the best deals on items, although the major caveat is that one cannot physically see or touch the goods before purchasing them from a website. It is easier for a store owner or employees to develop personal relationships with customers through brick-and-mortar stores than online ones, which means the former is more likely to have a loyal customer base.
Even though online retailers are more prominent today, I think the brick-and-mortar store is here for good. These physical locations are much more convenient than ordering something online and waiting for its delivery, and the public's need for immediacy and impatience with shipping times will ensure that storefronts are here for many years to come.
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